Statement of responsibility: Mounted and bound by the New York Public Library, 1939.
Biographical/historical: The advent of the art poster in America is traceable to the publication of Edward Penfield's poster advertising the March 1893 issue of Harper's. Unlike earlier advertising posters, Penfield's work presented an implied graphic narrative to which text was secondary. In this way, and subsequently, in the hands of major artists such as Penfield, Will Bradley and Ethel Reed, the poster moved from the realm of commercial art to an elevated, artistic position.