Biographical/Historical: A commercial photographic studio founded by Luther White in New York City in the 1890s, White Studio was first known for its portraiture before venturing into theatrical photography beginning in 1904.
Content: White Studio keysheet for Simple Simon, a musical comedy in two acts with music by Richard Rodgers, lyrics by Lorenz Hart and book by Ed Wynn and Guy Bolton. It was produced at the Ziegfeld Theatre (New York, N.Y.), February 18, 1930. (63 photoprints: 23 on p. 26, 18 on p. 27, 8 on p. 51 and 13 on p. 73)
Content: Collection guide locator: MWEZ 16562, p. 51.
Content: Richard Rodgers project
Content: See also "B" file 8 x 10 reproduction of White Studio contact sheet; better image quality.
Content: White Studio sign: "Simple Simon" 9805. Images on this keysheet numbered 42-49.

Identifiers

NYPL Catalog ID (bnumber): b16187984
Universal Unique Identifier (UUID): 91aaf7e0-c5ba-012f-2bff-58d385a7bc34

Rights

The New York Public Library holds or manages the copyright(s) in this item. If you need information about reusing this item, please go to: http://nypl.org/permissions

Type Of Resource

Still Image

Cite this item

MLA format

Billy Rose Theatre Division, The New York Public Library. "White Studio keysheet for Simple Simon" The New York Public Library Digital Collections. 1930. https://digitalcollections.nypl.org/items/91aaf7e0-c5ba-012f-2bff-58d385a7bc34

APA format

Billy Rose Theatre Division, The New York Public Library. (1930). White Studio keysheet for Simple Simon Retrieved from https://digitalcollections.nypl.org/items/91aaf7e0-c5ba-012f-2bff-58d385a7bc34

Chicago/Turabian Format

Billy Rose Theatre Division, The New York Public Library. "White Studio keysheet for Simple Simon" New York Public Library Digital Collections. Accessed November 17, 2025. https://digitalcollections.nypl.org/items/91aaf7e0-c5ba-012f-2bff-58d385a7bc34

Wikipedia citation

<ref name=NYPL>{{cite web | url=https://digitalcollections.nypl.org/items/91aaf7e0-c5ba-012f-2bff-58d385a7bc34 | title= (still image) White Studio keysheet for Simple Simon (1930) | author=Digital Collections, The New York Public Library | accessdate=November 17, 2025 | publisher=The New York Public Library, Astor, Lenox, and Tilden Foundations}}</ref>